1. Power Point Slides:
2. News Releases:
Press Release
For immediate release
March 12, 2014
Cambridge Sciences Pharmaceuticals Announces Launch of First FDA Approval New Prescription Weight-Loss Drug “Metabical”
The One Pill Per Day with Twelve-Week Treatment Will Easily Help Overweight Users to Regain Healthier Lifestyle
LANSING, Mich., Feb. 19, 2014 – Cambridge Sciences Pharmaceuticals (CSP) announced today that Metabical, the first prescription weight-loss drug that received U.S. Food and Drug Administration (FDA) approval, is launching today in the United States. This product aims to help overweight individuals (BMIs of 25 to 30) to achieve significant weight loss within twelve-weeks. With its low-dose formulations, Metabical provides a safe weight-loss option with fewer side effects for the public.
Dr. Minnie Felton, a professor in the Department of Drug and Chemistry at Michigan State University, and other researchers from the CSP research and development (R&D) team developed Metabical with more than 5,000 clinical trials in ten years. The revolutionary combination of Calosera (a new appetite-suppressant compound) and Mrfitonan (fat-blocking component) causes less stress on cardio and liver functions that competing weight-loss drugs produce. Also, with containing a “controlled-release feature”, users are only required to take one pill per day.
“This new product launch shows our continuous dedication to research and investment. The innovation of Metabical is our commitment to our stakeholders that we provide quality products to keep users healthy.” Rubio Anthony, executive director of CSP, stated, “It is our mission and responsibility to drive our products to value the society.”
CSP creates a comprehensive support program to help their users to achieve better results than from only taking Metabical alone without extra charge. In the support program, professional coaches will teach participants about healthy weight maintaining skills and other knowledge for obtaining a healthier lifestyle. The support program will also provide consulting and support group services. Participants can visit the CSP support program website to consult doctors or instructors for any weight-loss questions. Also, the self-support group will provide participants’ emotional support and self-supervising functions. Different from many support plans, Metabical online support program will allow participants to access for 24 months.
Metabical will be available in the regulated pharmacy and drug store only by prescription in the U.S. The initial retail price is $340 per treatment (for 12 weeks). CSP estimates the annual sales for Metabical are approximately $10 million.
Cambridge Sciences Pharmaceuticals (CSP) is a world leading research-based international health care company that focus on developing, manufacturing and selling medicines. CSP products mainly provide the treatment of metabolic disorders, gastrointestinal diseases, immune deficiencies and other chronic and acute medical conditions. CSP is devoted to improving human lives through serving the safest, most effective, and convenient medical options to help users feel better and live healthier. CSP employs 70,000 people and serves over 150 countries. For more information about, visit the Cambridge Sciences Pharmaceuticals at www.CSP.org.
Contacts:
Jennifer Chiang
Public Relations Assistant
517-xxx-xxxx
Email: [email protected]
References: Harvard Business Review. Available at http://hbr.org/product/metabical-positioning-and-communications-strategy-/an/4240-PDF-ENG. Accessed on March 12, 2014.
SOURCE Cambridge Sciences Pharmaceuticals
For immediate release
March 12, 2014
Cambridge Sciences Pharmaceuticals Announces Launch of First FDA Approval New Prescription Weight-Loss Drug “Metabical”
The One Pill Per Day with Twelve-Week Treatment Will Easily Help Overweight Users to Regain Healthier Lifestyle
LANSING, Mich., Feb. 19, 2014 – Cambridge Sciences Pharmaceuticals (CSP) announced today that Metabical, the first prescription weight-loss drug that received U.S. Food and Drug Administration (FDA) approval, is launching today in the United States. This product aims to help overweight individuals (BMIs of 25 to 30) to achieve significant weight loss within twelve-weeks. With its low-dose formulations, Metabical provides a safe weight-loss option with fewer side effects for the public.
Dr. Minnie Felton, a professor in the Department of Drug and Chemistry at Michigan State University, and other researchers from the CSP research and development (R&D) team developed Metabical with more than 5,000 clinical trials in ten years. The revolutionary combination of Calosera (a new appetite-suppressant compound) and Mrfitonan (fat-blocking component) causes less stress on cardio and liver functions that competing weight-loss drugs produce. Also, with containing a “controlled-release feature”, users are only required to take one pill per day.
“This new product launch shows our continuous dedication to research and investment. The innovation of Metabical is our commitment to our stakeholders that we provide quality products to keep users healthy.” Rubio Anthony, executive director of CSP, stated, “It is our mission and responsibility to drive our products to value the society.”
CSP creates a comprehensive support program to help their users to achieve better results than from only taking Metabical alone without extra charge. In the support program, professional coaches will teach participants about healthy weight maintaining skills and other knowledge for obtaining a healthier lifestyle. The support program will also provide consulting and support group services. Participants can visit the CSP support program website to consult doctors or instructors for any weight-loss questions. Also, the self-support group will provide participants’ emotional support and self-supervising functions. Different from many support plans, Metabical online support program will allow participants to access for 24 months.
Metabical will be available in the regulated pharmacy and drug store only by prescription in the U.S. The initial retail price is $340 per treatment (for 12 weeks). CSP estimates the annual sales for Metabical are approximately $10 million.
Cambridge Sciences Pharmaceuticals (CSP) is a world leading research-based international health care company that focus on developing, manufacturing and selling medicines. CSP products mainly provide the treatment of metabolic disorders, gastrointestinal diseases, immune deficiencies and other chronic and acute medical conditions. CSP is devoted to improving human lives through serving the safest, most effective, and convenient medical options to help users feel better and live healthier. CSP employs 70,000 people and serves over 150 countries. For more information about, visit the Cambridge Sciences Pharmaceuticals at www.CSP.org.
Contacts:
Jennifer Chiang
Public Relations Assistant
517-xxx-xxxx
Email: [email protected]
References: Harvard Business Review. Available at http://hbr.org/product/metabical-positioning-and-communications-strategy-/an/4240-PDF-ENG. Accessed on March 12, 2014.
SOURCE Cambridge Sciences Pharmaceuticals
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3. Pitch Letters:
Short Email pitch for 2014 Michigan State University Science Festival:
Dear Mr. XXX,
Your readers would be interested in the event information about the 2014 Michigan State University Science Festival. This free 6 day scientific event for all ages will invite famous speakers and scientists to host the programs, like Robert Krulwich and Brian Malow.
The festival will launch April 1 to 6, and will provide creative programs to educate and to entertain the participants’ interest in science. The topics will vary from astronomy to music to zoology. Different programs are designed for participants from youth to adulthood. Many hands-on activities for the participants are provided. This is a good chance for parents to learn with their children. Also, a well-designed school group program will be available.
For more information about the festival please click: http://sciencefestival.msu.edu or if you are interested in getting on the phone with the event coordinator, please send over your availability.
Thank you,
Jennifer Chiang
PR specialist,
MSU company
Dear Mr. XXX,
Your readers would be interested in the event information about the 2014 Michigan State University Science Festival. This free 6 day scientific event for all ages will invite famous speakers and scientists to host the programs, like Robert Krulwich and Brian Malow.
The festival will launch April 1 to 6, and will provide creative programs to educate and to entertain the participants’ interest in science. The topics will vary from astronomy to music to zoology. Different programs are designed for participants from youth to adulthood. Many hands-on activities for the participants are provided. This is a good chance for parents to learn with their children. Also, a well-designed school group program will be available.
For more information about the festival please click: http://sciencefestival.msu.edu or if you are interested in getting on the phone with the event coordinator, please send over your availability.
Thank you,
Jennifer Chiang
PR specialist,
MSU company
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4. Marketing Materials:
King Media Founder's Blog Posts:
Media Buying: A Business of Art & Science (see original at: http://kingmedianow.com/media-buying-a-business-of-art-science/)
Media buying is not an easy task. Even though I have more than 30 years of experience as a national media buyer, I still have to admit that media buying is a complicated and tough work. Media buying is a business combining art and science. Media buyers have to understand the media landscape, identify new business opportunities, plan cost-effective media plans, and negotiate with business and media partners in smart methods. There are so many requirements and skills required and never one right way to be a good media buyer. This is why I regard myself as both an artist and scientist in the communication field.
I started my business in media buying, and over the past 15 years my agency has expanded services from there. From traditional media buying to digital media buying, I believe that even though the channels and strategies change with time, the key to success is still all about relationships. I receive much in the way of discounted rates and media “value adds” such as prime positions, spins and additional posting times, just because I know the local media inside and out. Our powerful network of relationships truly separates us from other agencies and provides our clients a value that over delivers on their objectives. Forming positive relationships with media and other partners as well smartly negotiating in order to successfully execute our objectives is really a language of art. Keeping a scientific mind is another secret for being a successful media buyer. Conducting thorough research and always basing decisions on the results helps me to make accurate decisions. For example, selecting the most effective medium starts with understanding our target markets and how they receive information. We then use our expertise and research which channels, whether it be print, TV, radio, outdoor or digital, will offer the greatest reach, frequency and return on investment.
Media buying is all about relationships and knowledge. It’s a job that not only requires talent but also the ability to rely on experiences. With my 30+ years in media buying for local, regional and national business, I know all the tricks of the trade, which has helped me be able to make correct judgments on media buying and placement. My strong local connections with the media and other partners also help King Media thrive in the competitive advertising business.
Even though media buying is tough, we are the experts. King Media’s artistic and scientific minds make effective strategic judgments, execute your plan effectively, as well as negotiate smartly to create win-win results for all our partners and clients. All you need to do is contact us, and let us take care of rest of your concerns.
-Coleen
Media Buying: A Business of Art & Science (see original at: http://kingmedianow.com/media-buying-a-business-of-art-science/)
Media buying is not an easy task. Even though I have more than 30 years of experience as a national media buyer, I still have to admit that media buying is a complicated and tough work. Media buying is a business combining art and science. Media buyers have to understand the media landscape, identify new business opportunities, plan cost-effective media plans, and negotiate with business and media partners in smart methods. There are so many requirements and skills required and never one right way to be a good media buyer. This is why I regard myself as both an artist and scientist in the communication field.
I started my business in media buying, and over the past 15 years my agency has expanded services from there. From traditional media buying to digital media buying, I believe that even though the channels and strategies change with time, the key to success is still all about relationships. I receive much in the way of discounted rates and media “value adds” such as prime positions, spins and additional posting times, just because I know the local media inside and out. Our powerful network of relationships truly separates us from other agencies and provides our clients a value that over delivers on their objectives. Forming positive relationships with media and other partners as well smartly negotiating in order to successfully execute our objectives is really a language of art. Keeping a scientific mind is another secret for being a successful media buyer. Conducting thorough research and always basing decisions on the results helps me to make accurate decisions. For example, selecting the most effective medium starts with understanding our target markets and how they receive information. We then use our expertise and research which channels, whether it be print, TV, radio, outdoor or digital, will offer the greatest reach, frequency and return on investment.
Media buying is all about relationships and knowledge. It’s a job that not only requires talent but also the ability to rely on experiences. With my 30+ years in media buying for local, regional and national business, I know all the tricks of the trade, which has helped me be able to make correct judgments on media buying and placement. My strong local connections with the media and other partners also help King Media thrive in the competitive advertising business.
Even though media buying is tough, we are the experts. King Media’s artistic and scientific minds make effective strategic judgments, execute your plan effectively, as well as negotiate smartly to create win-win results for all our partners and clients. All you need to do is contact us, and let us take care of rest of your concerns.
-Coleen
E-campaigns:
Catching the Tail End of Summer
“Some of the best memories are made in flip flops.” ― Kellie Elmore, writer
In Michigan, it seems that the summers end so quickly, and Labor Day has already come and gone. Before the upcoming winter, why not take a break, lie on the beach and soak up the sun in our beautiful state? Outside of the most common tourist attractions, let us share some special spots in Michigan you should be sure not to miss. You won't believe that there are so many fun things to do in Michigan without worrying about booking a flight.
If you love trying out wines old and new, Tabor Hill Winery & Restaurant is the perfect spot for you. Located in Buchanan, right here in Michigan, Tabor Hill produces various award-winning wine collections that satisfy varying palates. Discover the beauty of Tabor Hill by joining one of their walking tours, tasting a variety of their wines, and enjoying a fine dining experience in their private restaurant. With a breathtaking view of their vineyards, Tabor Hill is an ideal destination spot for a relaxed day trip.
Feeling more outdoorsy? Milliken State Park & Harbor and Belle Isle Park are top choices to spend the final days of summertime. Located in Detroit and managed by the Michigan DNR, those rehabilitated recreational parks will renew your impressions of the Motor City. You can spend a full day doing all the fun activities available, including biking, boating or fishing. Be sure to make another stop at Outdoor Adventure Center in Detroit, set to open in Spring of 2015.
Want to find some gourmet products for your summer picnic? Sawyer Garden Center, located in Sawyer, Michigan, provides fresh-picked locally-grown products, and over 500 fine wines from around the world. The Garden Center also provides weekly wine tasting and home and garden events. Why not plan a day trip with your family to Sawyer Garden Center to pick up some local fruits and veggies to accompany your summer healthy meals? While you're there, don't forget to grab some fresh flowers.
Don't forget, “some of the best memories are made in flip flops.”
Catching the Tail End of Summer
“Some of the best memories are made in flip flops.” ― Kellie Elmore, writer
In Michigan, it seems that the summers end so quickly, and Labor Day has already come and gone. Before the upcoming winter, why not take a break, lie on the beach and soak up the sun in our beautiful state? Outside of the most common tourist attractions, let us share some special spots in Michigan you should be sure not to miss. You won't believe that there are so many fun things to do in Michigan without worrying about booking a flight.
If you love trying out wines old and new, Tabor Hill Winery & Restaurant is the perfect spot for you. Located in Buchanan, right here in Michigan, Tabor Hill produces various award-winning wine collections that satisfy varying palates. Discover the beauty of Tabor Hill by joining one of their walking tours, tasting a variety of their wines, and enjoying a fine dining experience in their private restaurant. With a breathtaking view of their vineyards, Tabor Hill is an ideal destination spot for a relaxed day trip.
Feeling more outdoorsy? Milliken State Park & Harbor and Belle Isle Park are top choices to spend the final days of summertime. Located in Detroit and managed by the Michigan DNR, those rehabilitated recreational parks will renew your impressions of the Motor City. You can spend a full day doing all the fun activities available, including biking, boating or fishing. Be sure to make another stop at Outdoor Adventure Center in Detroit, set to open in Spring of 2015.
Want to find some gourmet products for your summer picnic? Sawyer Garden Center, located in Sawyer, Michigan, provides fresh-picked locally-grown products, and over 500 fine wines from around the world. The Garden Center also provides weekly wine tasting and home and garden events. Why not plan a day trip with your family to Sawyer Garden Center to pick up some local fruits and veggies to accompany your summer healthy meals? While you're there, don't forget to grab some fresh flowers.
Don't forget, “some of the best memories are made in flip flops.”
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5. Research Papers and Essays:
2012 Michigan State University international students composition campaign:
On the Journey of Loneliness I Found Myself
I experienced serious culture shocks since the first day I arrived at MSU. YES. It’s really embarrassing to admit that, because it’s not my first time visiting the States. Also, as a 25 year old woman, I should have more experience with new surroundings. But I still have difficulty adjusting to the new environment. I was embarrassed when I got strange, confused or surprised looks from the people I interacted with. However, I noticed myself adapting after enduring all these embarrassing moments and challenges.
Welcome to the East Lansing dark night
The first night in the Spartan Village was a “dark” night. I couldn’t find lights in my bedroom. When I turned the switch on, my room was still dark. “My light is broken!” I cried. The next morning, I spent an hour searching for the light. After discovering there was no light fixture on my ceiling, I went to the community center. The gentleman at the front desk was confused and said “you have to buy it yourself.” It was the first time I experienced no light in a bedroom in my whole life. I finally understand there was no light because the management company needs a permit to set ceiling lights in rooms, which is very expensive.
Be a first online shopper in Walmart.com
Before coming here, I heard about how popular online shopping is in the States. Therefore, when I decided to buy a bike, I chose Walmart.com as my first online shopping destination. However, when I received my bike, I was really surprised with their packaging. Walmart separated almost every part of the bike and shipped them to my apartment. I’ve never experienced putting a bike together, but I thought, “when in Rome, do as Romans do.”
Therefore, I went to Meijer and got some tools. After spending all night fighting with my bike, I still couldn’t make it. I was so desperate. Luckily, it was easy to return products to Walmart, so I returned it and got a “pre-made bike”. It was a big surprise for me as a first-time online shopper in the States, but I also experienced the super-convenient home delivery and product return services. And I will remember to not order big things from online stores, unless I have the ability to put parts together.
Traffic roles are always the biggest culture shock
The first day after getting my bike, I immediately faced an embarrassing situation – I didn’t know when I should cross the street. With my common sense, I could tell the “white man” sign means “go”, but I was so shocked because the white man only showed up a few seconds until it became the “flashing stop sign”. I didn’t know what that meant. “The red palm” supposedly means stop. But what’s the meaning if it is flashing? Should I stop? Or should I go? To follow the traffic rules, I decided to cross the street during the “white man” sign, but it’s difficult to completely cross the street during the few seconds it appears. After observing other pedestrians, I found out its okay to cross the street during the “flashing palm”. It was a really embarrassing situation but I really learned a lesson.
Meet wonderful “Kroger Family”
Even though there are lots of things I need to get used to, I still enjoy the culture differences. One of my favorite parts of American culture is that people are easy to chat with and not very self-protective. When I walk along the road, people smile at me. When I wait for the bus, people are willing to talk to me. I met a local family in Kroger just because I was buying soaps as the same time as a mother and her daughter. The “Kroger Family” was really nice. We had a nice chat in Kroger and they invited me to their house for a Labor Day BBQ. It was a fantastic experience for an international student like me to enjoy a real American meal with an American family.
Find self-identity and know myself more
Arrived at MSU in the end of July. It was an early arrival. Therefore, there were almost no students on campus. Besides, I live by myself. At first, it was pretty cool. But after two weeks, I started to feel depressed, because I only got a chance to talk while buying things or asking for directions. Luckily, I have very supportive family and friends behind me from my hometown. Eventually, I started to enjoy living and doing things alone. Within myself, I found a “new friend”.
After staying in East Lansing for one month, I learned three lessons: First, a big city does not represent the whole country. I had stereotypes, such as Americans are always arrogant, from my travel experiences in Los Angeles. Secondly, I found my self-identity from the loneliness. I learned to endure the loneliness and started to enjoy it. The last, treat every challenge as a chance to learn. “Threat can also be an opportunity” is what I learned in my Marketing management class this semester. Try to learn things from the difficulties you meet. I figured out that a positive attitude is the best solution to help international students to overcome from the culture shock and the homesickness.
“I wish you to be strong and blossom like a Chinese plum.” These words are gifts from my mom before I came to America. The Chinese plum is our national flower. The importance of the flower comes from it’s strong will to grow and blossom through the snow during winter’s coldest days. The spirit of the blossom carries me throughout my journey. I know I can be stronger and tougher with the “new me” and find beauty in the difficulties. I believe I have embodied the strength of the flower by growing during my journey of discovering myself.
On the Journey of Loneliness I Found Myself
I experienced serious culture shocks since the first day I arrived at MSU. YES. It’s really embarrassing to admit that, because it’s not my first time visiting the States. Also, as a 25 year old woman, I should have more experience with new surroundings. But I still have difficulty adjusting to the new environment. I was embarrassed when I got strange, confused or surprised looks from the people I interacted with. However, I noticed myself adapting after enduring all these embarrassing moments and challenges.
Welcome to the East Lansing dark night
The first night in the Spartan Village was a “dark” night. I couldn’t find lights in my bedroom. When I turned the switch on, my room was still dark. “My light is broken!” I cried. The next morning, I spent an hour searching for the light. After discovering there was no light fixture on my ceiling, I went to the community center. The gentleman at the front desk was confused and said “you have to buy it yourself.” It was the first time I experienced no light in a bedroom in my whole life. I finally understand there was no light because the management company needs a permit to set ceiling lights in rooms, which is very expensive.
Be a first online shopper in Walmart.com
Before coming here, I heard about how popular online shopping is in the States. Therefore, when I decided to buy a bike, I chose Walmart.com as my first online shopping destination. However, when I received my bike, I was really surprised with their packaging. Walmart separated almost every part of the bike and shipped them to my apartment. I’ve never experienced putting a bike together, but I thought, “when in Rome, do as Romans do.”
Therefore, I went to Meijer and got some tools. After spending all night fighting with my bike, I still couldn’t make it. I was so desperate. Luckily, it was easy to return products to Walmart, so I returned it and got a “pre-made bike”. It was a big surprise for me as a first-time online shopper in the States, but I also experienced the super-convenient home delivery and product return services. And I will remember to not order big things from online stores, unless I have the ability to put parts together.
Traffic roles are always the biggest culture shock
The first day after getting my bike, I immediately faced an embarrassing situation – I didn’t know when I should cross the street. With my common sense, I could tell the “white man” sign means “go”, but I was so shocked because the white man only showed up a few seconds until it became the “flashing stop sign”. I didn’t know what that meant. “The red palm” supposedly means stop. But what’s the meaning if it is flashing? Should I stop? Or should I go? To follow the traffic rules, I decided to cross the street during the “white man” sign, but it’s difficult to completely cross the street during the few seconds it appears. After observing other pedestrians, I found out its okay to cross the street during the “flashing palm”. It was a really embarrassing situation but I really learned a lesson.
Meet wonderful “Kroger Family”
Even though there are lots of things I need to get used to, I still enjoy the culture differences. One of my favorite parts of American culture is that people are easy to chat with and not very self-protective. When I walk along the road, people smile at me. When I wait for the bus, people are willing to talk to me. I met a local family in Kroger just because I was buying soaps as the same time as a mother and her daughter. The “Kroger Family” was really nice. We had a nice chat in Kroger and they invited me to their house for a Labor Day BBQ. It was a fantastic experience for an international student like me to enjoy a real American meal with an American family.
Find self-identity and know myself more
Arrived at MSU in the end of July. It was an early arrival. Therefore, there were almost no students on campus. Besides, I live by myself. At first, it was pretty cool. But after two weeks, I started to feel depressed, because I only got a chance to talk while buying things or asking for directions. Luckily, I have very supportive family and friends behind me from my hometown. Eventually, I started to enjoy living and doing things alone. Within myself, I found a “new friend”.
After staying in East Lansing for one month, I learned three lessons: First, a big city does not represent the whole country. I had stereotypes, such as Americans are always arrogant, from my travel experiences in Los Angeles. Secondly, I found my self-identity from the loneliness. I learned to endure the loneliness and started to enjoy it. The last, treat every challenge as a chance to learn. “Threat can also be an opportunity” is what I learned in my Marketing management class this semester. Try to learn things from the difficulties you meet. I figured out that a positive attitude is the best solution to help international students to overcome from the culture shock and the homesickness.
“I wish you to be strong and blossom like a Chinese plum.” These words are gifts from my mom before I came to America. The Chinese plum is our national flower. The importance of the flower comes from it’s strong will to grow and blossom through the snow during winter’s coldest days. The spirit of the blossom carries me throughout my journey. I know I can be stronger and tougher with the “new me” and find beauty in the difficulties. I believe I have embodied the strength of the flower by growing during my journey of discovering myself.
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